Content Creation

Jasper AI (aka Review 2022: The Best AI Writing Tool Out There?

Jasper AI (formerly known as Jarvis AI) is a popular AI copywriting tool. It doesn’t completely take over your job but helps you by using AI writing in their editor. They use artificial intelligence to make it fast and easy to create content for your blog, social media, website or ads. Check out our detailed review below.

Jasper AI has trained its AI to write original, creative and high-quality content.

You can use Jasper to create original content that ranks for SEO, finish your (first) drafts faster by using their tool to write better content quickly, improve your ad copy drastically by writing (and testing) more copy variations, end writer’s block during content creation by using Jasper to generate content ideas and scale your content creation process.

Who is Jasper a perfect fit for?

Jasper assists with different types of copywriting. This is an excellent tool for copywriters and anyone wanting to escape from writer’s block.

Functionality & Performance of Jasper also runs the most efficient content marketing campaigns by making it easy to write better ad copy with their AI writing tool and testing multiple variations of your ads in a fraction of the time it would take. This enables you to improve your ROI on ad spending. You can use Jasper for almost anything that requires written text.

Common Misconceptions

The biggest misconceptions about the use of Jasper AI and any AI copywriting tool are that it’s a hands-off software that can create landing pages, ads, or blog posts with no script or template. The AI only works with the editor, which means you must make your headline, subheads and opening sentences.

Jasper also produces high-quality content, but it doesn’t work in every situation.

In this sense, Jasper AI may not be the best choice for bloggers looking to automate their content creation fully.

What kind of content can Jasper help with?

Jasper can help write social media posts, ad copy, and long-form content.

What if my writing is terrible?

Jasper can help copywriters improve their content by identifying repetitive words, creating better titles and subheads, finding keywords to use for SEO purposes and making your content easier to read.

The Jasper Interface

Jasper Dashboard

When you first sign up for Jasper, you’ll see their dashboard:

Jasper AI Dashboard
Jasper Dashboard

From this screen, you can:

  • View templates
  • View recipes
  • Access the community
  • View and create documents

Jasper Templates

The Jasper Templates section allows copywriters to select, customize and save templates. Each template consists of a headline, subheadings, bullet points or numbered list items.

Under each template is the number of words that template will include in your document if you use that template.

Jasper All Templates View
Jasper Templates View

Some example templates:

Jasper Facebook Ad Template
Jasper Facebook Ad Template

Jasper Recipes

Jasper Recipes
Jasper Recipes

Jasper recipes are “recipes” for different types of content. They are collections of phrases you can attach to your document, so Jasper will remember them and use them again in the future.

Recipies are good for creating specific types of content, such as lists or blog posts.

For example, if you have a client who wants to promote prom dresses, you can save a recipe for list posts (with bullet points like the examples above) and another for blog posts.

Jasper Community

Jasper Community Recipes
Jasper Community Recipes

This section is where copywriters can access curated lists of words or phrases created by other Jasper users to save time when it comes to creating content. You can browse the lists, search for specific terms or follow other Jasper users to see what they’re creating.

Jasper Documents

Jasper Document Editor
Jasper Document Editor

The Document section allows you to create, organize and edit your documents. You can separate them into folders depending on the type of content made. You can also access your templates here, manage recipes and access your community.

The content produced by Jasper AI is high quality. Still, there are a few scenarios where you should write your texts or use other tools to create your content:  Jasper may not be the best choice for bloggers looking to fully automate their content creation, as it can’t handle everything from the start to finish. But if you want something that creates solid headlines and subheads and then gives you a place to build on, Jasper is more than up to the task.

Bonus 1: Jasper and SurferSEO

Jasper has a handy integration with SurferSEO. This means (provided you are a subscriber to SurferSEO — read our detailed review here) you can write AI content and focus on your Surfer SEO Content Score and ensure you have the correct keywords!

One thing to note is you must create the content editor with your target keyword beforehand. As long as you are signed in to SurferSEO in the same browser, accessing the “SEO Mode” from the top of the Document editor will show the SurferSEO panel.

Jasper SurferSEO Integration
Jasper SurferSEO Integration

Bonus 2: Jasper and CopyScape

If you read our Plagiarism Checker for SEO guide, you’ll know how important it is to make sure your content is original. Luckily, Jasper has built-in integration with CopyScape (this is a paid add-on), so you can do your editing and plagiarism-checking in one place!

Jasper Copyscape Plagiarism Checker Integration
Jasper Copyscape integration

Our Verdict

Jasper is one of the best AI writing tools out there and it’s highly recommended for copywriters. It works well and produces high quality content with little effort on your end.

The main issue we had was that it wasn’t great for bloggers looking to fully automate their content creation, as it can’t handle everything from start to finish.

Jasper also has some nice add ons such as the integration with SurferSEO and CopyScape, which we think can really give you a competitive edge in 2022 and beyond!

With packages starting at $29/mo (and of course the 5-day free trial you can get below) it certainly makes sense to give Jasper a go, as we think the value you’ll extract from it will far outweigh the cost.

Jasper Free Trial

Exclusively through, you can claim 10,000 FREE CREDITS. That’s more than enough to get started and generate quality content using this amazing AI writer tool! Just click the button below to get started 👇